Can someone confirm for me my thoughts on why (E) is wrong and why (B) is correct?
This is what I'm thinking...
(E) is off because it is too extreme in saying "the most intense competition." We know that 59% of consumers intend to use the cards only to avoid carrying cash and writing checks, so it makes sense that they would be interested in a credit card company that is accepted at as many places at possible. However, (E) goes wrong in it's extreme wording - we have no means of knowing that this is a service that customers are MOST interested in - most of them can surely be interested in this service, but we don't know that there aren't other interests that top this one. What do you think?
Meanwhile, (B) is correct because it plays it much safer - we know for a fact that most consumers plan on paying off their balances before getting charged interest, so we can safely infer that most consumers don't desire interest and therefore that having interest pile up is certainly not an aspect of service that customers are most interested in, right?
confirmation + further thoughts are very welcome

thanks and happy studying