Post
by gekko » Sun Jul 26, 2020 6:20 am
There are all kinds of ways, but here are a few:
-Discount your services to anyone in the financial services industry.
-Offer to do seminars or webinars on an issue relevant to those in wealth management such as ILITs, CRTs, and the other acronyms.
-Join the financial planning association and attend a local chapters events, if applicable.
-Market your services during lunch at most national firms (Morgan, Merrill, UBS). This happens almost every day by a product wholesaler in branches that are medium sized and above. For smaller shops like boutiques, just call the main producers/client facing people and offer to serve as a point of reference, especially on things related to wealth management.
-When something relevant changes (big estate tax limitation change or anything else) call proactively and offer to serve as a point of reference.
-Whenever you get your OWN business, call the advisor (if any) the client is already working with and ask if there's anything you should be aware of that would mutually affect one another's work. Often advisors, attorneys and CPAs think the other is going to screw up something they have going on so knowing that someone isn't trying to upend what you're piece of the puzzle is can be a big boost. Develop the rapport on that call and then offer your assistance with any other clients the advisor may have.
Unfortunately most of the estate planning attorney's I've worked with are extremely high on the knowledge and skill meter but not only could not sell their way out of a paper bag, often found a way to prevent business from coming in their direction.
This is a really small list, but doing even a small amount of what's on it would immediately distinguish you from 99% of estate planning attorneys. When I've needed something done, it's a struggle to get one on the phone to GIVE business to. Definitely up for the "link up." Happy to point to anything of assistance based on your specific geographic location.