Goldie wrote:I mostly tried to explain why I wanted to transfer and sell myself as someone who could be a successful transfer student.
This^
I wrote PS's carefully tailored to the two schools where I was applying (Harvard and NYU), and discussed which specific opportunities I hoped to pursue if I was accepted so they would have a picture of what kind of student I would be and consequently what I brought to their student body.
I definitely would not write a 0L-esque essay, even if AdComms leave the prompt open ended. Transferring is risky--it's a major tuition+COA cost increase for most people and it can mean forgoing Law Review membership, your rank, and clerkship recs from 1L profs. So I think it's important to make clear, keeping the risks in the back of your mind, why you think transferring is the right decision for you nevertheless. And obviously you're selling yourself to them, so it's important to convey why you're valuable and why they should take you.