Anonymous User wrote:Anonymous User wrote:jagpaw wrote:
Sounds like you like it overall?
Yeah, it's pretty chill. Though I will say the growing amount of non-attorney legal service providers and legal insurance have been driving prices of basic estate law planning services down. And the vast majority of people only need basic services.
One of the former estate planners here - Yeah, I think this is an important point. I think it's important to get some other tax skills if you can when you're a young associate. If you can do 50% estate planning and 50% private foundations, or 50% income taxes, or maybe do some corporate formation work, then it'll give you options if the estate planning market contracts more that it already has. My own family used legal zoom to make their wills...
Anonymous poster you replied to.
I have a friend who prices competitively to compete against legalzoom and he does well, though he seems to have a lot of clients. I definitely agree with the advice you gave on tax skills, as that same guy also has a biglaw tax background and can do that type of work as well, but doesn't like to take on anything complex. Personally, I've been thinking of expanding my financial knowledge, maybe getting a financial securities licenses.
In my opinion, I feel legal insurance is contracting the market even more than services like legalzoom. I'm far more worried about legal insurance than I am online legal service providers. A decent amount of people, once they see legal paperwork will pay extra for someone to do it for them because they don't want to spend their free time reading about estate law and filling out paperwork - they'd rather just fork over whatever set amount they have in their head to have someone do it for them.
Legal insurance however, actually has these people pay them a small fee directly, then the legal insurance will pay the firm. A lot of legal insurance companies only pay out around $200 a will to participating law firms. You could choose to not participate in legal insurance companies, but you're really contracting your own market because more and more Fortune 500 companies are offering legal insurance options now for employees. I know a multi-millionaire at a company like this that actually used their legal insurance to get estate law planning services done. I know other millionaires that paid less than $1000 for their estate law planning services.
I remember reading on TLS, someone saying that medicine was much more profitable than law because medical insurance paid for the high fees of medical services, and there wasn't the equivalent in law (hospitals charging exorbitant amount for MRIs or X-Rays, high cost drugs being billed to insurance companies). Oddly, legal insurance exists and it's driving estate law planning service prices down, not up.
On the flipside, if OP is into taking in more interesting work, the more messed up wills and trusts done for $200 , the more disputes there will be over sloppily drafted wills. And like I said prior, that's where a lot of the high profit is. But that type of work is closer to regular legal work in terms of stress and deadlines.
Some other general thoughts for the OP
The way I explain it to my attorney friends looking to get into estate law planning is, many people are willing to pay 100%, 200%, even 300% more for a car like a Mercedes over a Toyota. Even though the Toyota will get you to your destination in the exact same way, is more efficient, and likely more reliable. They're willing to pay for brand recognition, because that's worth it to them. People, including the rich people I know, don't necessarily feel the same way about their estate law planning attorneys, and will think hard about the extra cost of your services versus your competitor. It's also hard for them to differentiate services between competitors, whereas they're willing to pay 300% more for a car mainly on mainstream brand recognition.
I know it's crude comparing legal services to car brands. But, I can't think of how to explain this to my attorney friends, because I definitely know people that will pay $100,000 for a BMW, but won't pay $1000 to get estate law planning services done.