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Desert Fox

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Which one of you corp bros committed malpractice by not advising Google they don't have to do business under shell name

Post by Desert Fox » Thu Apr 21, 2016 5:16 pm

Alphabet, really? really?
Last edited by Desert Fox on Sat Jan 27, 2018 3:01 am, edited 1 time in total.

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Re: Which one of you corp bros committed malpractice by not advising Google they don't have to do business under shell n

Post by Anonymous User » Thu Apr 21, 2016 5:39 pm

Desert Fox wrote:Alphabet, really? really?
It was less of a name change and more of an operations necessity. There are too many subsidiary orgs across the enterprise and communication dealing with consumer product columns had nothing to do with the R&D columns so it made sense to separate the leadership and allow for more focus within the different orgs

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Desert Fox

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Re: Which one of you corp bros committed malpractice by not advising Google they don't have to do business under shell n

Post by Desert Fox » Thu Apr 21, 2016 5:43 pm

Anonymous User wrote:
Desert Fox wrote:Alphabet, really? really?
It was less of a name change and more of an operations necessity. There are too many subsidiary orgs across the enterprise and communication dealing with consumer product columns had nothing to do with the R&D columns so it made sense to separate the leadership and allow for more focus within the different orgs
Sure I get why they are reorging the company. But why isn't it named Google.
Last edited by Desert Fox on Sat Jan 27, 2018 3:01 am, edited 1 time in total.

mori2015

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Re: Which one of you corp bros committed malpractice by not advising Google they don't have to do business under shell n

Post by mori2015 » Thu Apr 21, 2016 5:50 pm

Desert Fox wrote:
Anonymous User wrote:
Desert Fox wrote:Alphabet, really? really?
It was less of a name change and more of an operations necessity. There are too many subsidiary orgs across the enterprise and communication dealing with consumer product columns had nothing to do with the R&D columns so it made sense to separate the leadership and allow for more focus within the different orgs
Sure I get why they are reorging the company. But why isn't it named Google.
haha yea we never really got a solid answer on that. Probably to distinguish between the core consumer products (search, +, gmail, maps, hangouts, fi, etc..) from the R&D columns. Also, google just likes things to be themed and apparently alphabetical like the android version names.

(accidental anon earlier)

Borhas

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Re: Which one of you corp bros committed malpractice by not advising Google they don't have to do business under shell n

Post by Borhas » Thu Apr 21, 2016 6:39 pm

years from now people will point to this as when google jumped the shark
Last edited by Borhas on Sun Jan 28, 2018 12:14 pm, edited 1 time in total.

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Diplock1

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Re: Which one of you corp bros committed malpractice by not advising Google they don't have to do business under shell n

Post by Diplock1 » Fri Apr 22, 2016 3:55 pm

You know Google still exists as a sub right? Not a shell name...

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Desert Fox

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Re: Which one of you corp bros committed malpractice by not advising Google they don't have to do business under shell n

Post by Desert Fox » Fri Apr 22, 2016 4:01 pm

Diplock1 wrote:You know Google still exists as a sub right? Not a shell name...
Holding company name wouldn't fit in the text box.

My point is that Alphabet LLC can own Google Corp. and still do business under Google for all their subs. Using Alphabet as your trade name is retarded.
Last edited by Desert Fox on Sat Jan 27, 2018 2:59 am, edited 1 time in total.

Diplock1

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Re: Which one of you corp bros committed malpractice by not advising Google they don't have to do business under shell n

Post by Diplock1 » Sat Apr 23, 2016 5:29 pm

Desert Fox wrote:
Diplock1 wrote:You know Google still exists as a sub right? Not a shell name...
Holding company name wouldn't fit in the text box.

My point is that Alphabet LLC can own Google Corp. and still do business under Google for all their subs. Using Alphabet as your trade name is retarded.
Right, makes sense. Agree they could have kept Google as the trade name, but the impression I got is that they really want to distinguish between Google products and non-Google ones, like Nest or what used to be Calico and whatever. I saw it more as a signal to the market that the corporate strategy was being altered in a meaningful way, and their entity names should reflect that.

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