Intriguing hypothesis, Capitol. I think it's quite possible that the "top 1%" of BigLaw firms will continue to pull away from the pack and be able to offer increased prestige, salaries, and benefits. The middle of the pack will attempt to chase after the top firms and perhaps match salaries to benefit from some of the warm glow from the leaders. Basically, the top firms will see their advantage grow, while the rest will be stuck trying to keep up with the Joneses.Capitol_Idea wrote:Alternative legal industry hypothesis to float by you guys:
Law firms increasingly understand that the PPP metric is toxic at the aggregate level and largely useless for partner lateraling at the micro level. Moreover, as clients increasingly demand efficient senior attorneys to handle their work instead of hordes of useless juniors, retention will be a greater issue (especially considering the heated up lateral market for associates). Lateraling partners and associates will look to firm health and viability in the "new normal" - and what better way to attract/retain clients than offer an impressive associate base who are more likely to stick around (clients vastly prefer this to having an endlessly rotating group of juniors who never spend enough time to really "get" the clients in the same way the partners do).
How are firms going to retain lawyers? Those that can afford it will bump up associate base salaries (at least midlevel pay/bonuses initially, but probably an across the board raise to attract candidates in the first place). That will initially help distance the big players from the middle of the pack - as firm consolidation takes hold and the middle players get comfortable with a lower PPP, funds will open up for these firms to follow suit in raising associate pay (arguably this is what lower AmLaw 200 firms are doing now to catch up to Simpson et. al's 2007 move to 160 by raising their secondary market associate pay to 160 finally).
Law firms will have to understand that associates are what make the wheels turn in the firms, and those firms who develop and care for their associates best will be the firms that foster happy (and loyal) client relationships, and ultimately prosper. It will be a golden age to be an associate - hours, benefits, and pay improvements will be ours for the taking. What a time to be alive!
I'd agree that firms would probably prefer to limit turnover in associate ranks as much as possible, especially among the more senior associates (juniors are usually treated as relatively expendable). It's possible that there might emerge a cohort of "golden" associates, with top law school and top law firm pedigrees, who'd be sought after by firms, as the BigLaw firms seek to differentiate themselves in an increasingly competitive market by attracting as many of these associates as possible.