thanks for this...so just for further clarification...Anonymous User wrote:Same poster here.Anonymous User wrote:Can we get a definition of a "targeted" versus a "mass" mailing? (Not necessarily this poster but anyone.)Anonymous User wrote:1) Everyone should do targeted mailings over the summer, because no one is safe ITE. While I don't know any law review grade-ons at my T10 school who struck out, I do know several who came dangerously close, including some who had to resort to mailings post-OCI to find a job. No one should take the attitude "I don't need to do anything except screening interviews at OCI." Targeted mailings also enabled many people to enter OCI with several callbacks lined up, which made the process more bearable for them. I certainly had the time to put together a few cover letters over July; there's no excuse for my decision not to do so.
2) There are many, many more SA positions in NY than anywhere else, especially DC. Thus, bidding exclusively on a super competitive market like DC is way too risky. Many people with great grades at my school struck out entirely in DC, yet managed to get V5 and V10 offers in NY. In retrospect, I would bid half DC and half NY, rather than 90% DC and 10% NY.
3) There's no need to spend a lot of time honing interviewing skills, but solid answers to a few basic questions are necessary. Why this firm? Why this city? Why law school? What practice areas interest you? These topics, in one form or another, will come up during almost every interview. A response to the last question is "litigation or corporate, I'm not really sure yet," will impress no one.
And I'm curious to know what you mean by dangerously close. My top 20% friends pretty much waltzed to V10 NY Biglaw offers, some the week after OCI.
A targeted mailing is where you pick a few firms and write cover letters that are tailored toward each firm. By contrast, a mass mailing involves picking a lot of firms and using the same generic cover letter (changing the names, of course) for each one. A mass mailing over the summer might make sense for someone with poor OCI prospects, but for students in good positions, sending out 5-10 targeted mailings makes more sense.
The people with good grades who came close to striking out made poor decisions, like targeting exclusively DC or similarly competitive markets. From my observation, anyone with good grades who can't get something in NY must have serious personality issue. But since people are bound to make mistakes during OCI, doing a mailing over the summer can help those who screw up and get only a couple callbacks from OCI.
what type of firms do you send 'targeted' resumes/cover letters to? simply regional firms? firms you know will not be at OCI? firms you do not think will make your bid list at OCI? firms you are very interested in? etc.