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Is it a good idea to mass mail to multiple offices of one firm? I interviewed with only one office during OCI, and they dinged me. But I'm not sure if the ding is from the office or from the firm.

Depends on the firm. Some have firm-wide hiring approach, while others hire by office. Ask your career counselor or the firm's hiring contact to be sure. But if I were you, I would MM other offices anyway; it doesn't take much time to send those extra applications. Good luck.