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I've read every topic I could find on this and couldn't really find a definitive answer because most people asking about massmailing were people who struck out during OCI.

Currently doing a big law SA and want to massmail. Should I be massmailing before or after (if) I receive an offer? (Firm has been 100% the past few years).

My only hesitation is if it comes back to my firm somehow that I'm applying to other places before they offer me, would that negatively affect my chances of an offer at the end?

Sounds like you'll get an offer and be fine..

If you don't have a compelling reason for applying before the offer, just wait until the offer and don't sweat it getting back to your firm.