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So what's the story with 3L mass mailing (e.g. you're looking for a post-graduation job)?

1. When should it be done? Now? Later? Both?
2. How should it be done? Email? Snail mail?

1. For every second from July 1 (i.e., over a month ago) until you have an offer.
2. E-mail unless they explicitly state otherwise. And try to send it to a specific person rather than "recruiting@XYZ.com" if you can find an e-mail address to send it to.