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I've read somewhere here that tailoring you PS to each school is much more effective than sending in one generic PS to all of them.

However, as I read through the PS's posted on this forum I see that most (at least the one's I've read) are not tailored. Maybe the OP deleted that part but I'm not seeing it either way.

What are you guys writing about when you're tailoring your PS to different schools?

Any advice would be very much appreciated.

I don't know if this is the correct approach, but I'm not tailoring mine to each specific school, but rather to geography/areas of law.

The 3 schools I'm applying to in my home state are getting a PS about my desire to practice there. I'm interested in public service and employment law, so I'm writing one focused on each of those, and will send the employment law one to the schools that have L&E clinics/programs and the public service one to the remaining schools.