andy261 wrote:I'd assume it's being triggered by the "University" and "Washington" keywords, not "University of Washington." Although a lot of people do accidentally confuse them for each other (both ways), so I think the nefariousness of trying to poach UW applicants would be cancelled out by trying to capture those who meant to search for Wash U.
I think what Romney is noting isn't that WUSTL is poaching UW students, it's that they're resorting to Google Ads at all, which is stereotypically used by TTT/online law schools?
No response to that, although it would seem to me that the type of people to apply to a law school because of an online ad are exactly the type of people who wouldn't get into WUSTL anyway. So WUSTL forks over some money for the ad, and gets a cheaply lowered admission percentage that USNWR factors into the rankings.