dingbat wrote:JCFindley wrote:dingbat wrote:I don't want to derail the thread, but the CEO's statement was an inadvertently brilliant marketing move
New Coke Baby!
And per Frank the Tank, we're going STREAKING!
New Coke was an unmitigated disaster and is taught in business schools as an example if what not to do
Unless of course you believe the conspiracy theory that they introduced it specifically to make old coke more desired and increase sagging market share in the long term. Which it did both when the old coke came back regardless if it was intentional or not. Thus, the reference to unintentional marketing.