My experience with Fordham: First thing to know is they don't give anyone more than $25k, combined need based and merit based. I got my financial aid package, was a few thousand short of maxing out, so I went in to talk to a financial aid counselor about it. She was friendly and told me to send her my other offers, and she would talk to them for me. I sent her a casual email, with my other offers, and she called me a few days later to say they increased it.
can you share your numbers? I also think they give more aid to URMs for the same numbers.
It's not about my numbers, most of my money was need based anyway. The point is that everyone is asking for money. Going in person and having a conversation is a much more effective way of asking for it. They learn a little about you and in my case, she liked me enough to advocate on my behalf.
Some person at ASD actually asked the dean of financial aid, in front of a room full of people, whether other school's merit based aid offers would sway Fordham into giving more aid. Of course he said no. But if she had a private conversation with him about it, I'm sure they would have worked something out.