timbs4339 wrote:On second thought you don't, since I'd say most law school admins aren't debt slaves. Unless you were actually serious about thinking your competition for the 100K+ cases is going to be old white guys who can't market themselves. How many union shop stewards do you regularly go out to dinner with?
...I turned down Columbia to attend a lower ranked regional public school school on scholarship debt free and attended a low rank public university on scholarship for UG debt free since my career ambitions have always been to go into small firm plaintiff personal injury shitlaw since the attorneys who make real money do that.. and if Gerry Spence employs a Thomas Cooley law graduate then there isn't any sense in chasing after prestige.
You don't need to talk to union shop stewards. Here's how it works as far as I know coming from my multi-generational shitlaw family that per attorney makes upper 6 to 7 figures a year in a rural area population of 160k
Talk to every person you see everywhere you go. Ask the people about themselves, from the cashiers, to the clerks etc. Become friends with everyone you meet. Ask them to grab a burger, cup of coffee, lunch, or whatever. Get said coffee. Meet their friends, do the same. Get some business cards. Tell them you're a lawyer. Take in every type of work at first to establish a referral network and market. Focus on marketing, not advertising. Word of mouth >> Billboard. Once people have had an attorney for any sort of legal issue once, they will continue to visit them.
When a client hires you send them a letter with a brochure and business card. After you've resolved their legal problem send them a thank you letter with another business card and cross sell your other services. Focus on customer service.
If you can't find work out of the gate, open your local phone book find a bunch of the immigrant churches. Call them and make friends with the pastor. Attend a few services. It'll be awkward as hell at first but try to make friends with people (this is how you network). Normally if you get into an immigrant community in a city the immigrant community will go to you for all of their legal services since you will be the person that Ukranians / Somolians / Guatemalans etc. can trust and people talk among themselves in communities. Also these people tend to be working in the blue-collar jobs (meat packing, heavy labor, etc.) and thus are more likely to get injured, need to file bankruptcy, etc. Once you have established yourself in a few churches, start going to other ones. Growing up (I'm the son of a 3rd generation shit-law attorney myself) my father would drag me to 3 or 4 Sunday services at churches around town. This is the fastest way to network and hustle with blue-collar, wage earning people. Generally once you have handled a few cases for people in a church at a part of town you can get the rest of the community to come. Like I said, word of mouth marketing from people >> advertising.