First of all, thanks for all you do. This thread is of extreme value to me. Secondly, having just completed the February LSAT I have begun to receive a number of unsolicited fee waivers/invitations to apply as does everyone. As a possible student the first thing I want to know is how effective their job placement/career services are. Just in the last 24 hours I've seen:
Vandy - a wonderful career services brochure included in the email, professional and enticing
Florida - nothing in the email, cursory fluff found after a Google search, pretty poor for any professional website
Houston - nothing in the email, almost a maze of sidebar information after a Google search that led me toward nothing I was trying to see, another extremely poor website, worse than Florida's
A few questions come to me. Do these schools not understand that the way they handle their marketing is key toward attracting students? Vandy obviously cares about this perception but the other two schools, both strong regionals, are so far behind the curve that they have to be harming themselves, right? Is this something about which other applicants just don't seem to care? Any idiot can find an ABA report. It's up to the school to create a narrative around those numbers to sell themselves. Florida and Houston both have obvious narratives they can construct but instead they seem to ignore this crucial aspect of marketing. Have you consulted schools about this? Do they care? Do they not want students who are coming to school with eyes open on the future? To me, that's a logical extension of the perception given.