Having done two separate days of apartment hunting in C'ville, I can definitely assert that you need at least a full day to do it right. There's a lot of bullshit out there, and just a few landlords who aren't full of it. The C'ville real estate market took a huge hit in the last year and a half, but there's a lot of landlords who seem to think that they should still be able to rent out their properties at 2008 prices. The fact is that it is a renters' market but most of the brokers/landlords try to sell it like it is a landlords' market, and probably will continue to do so until around June. They can do this because it is a college town, but from what I understand, enrollment is down at the University and not every unit will be leased.
Caveat-I was looking for a two bedroom, preferably in a free standing home, for my wife and I. I have a car so this will work for me. If you are dead set on living at a walkable distance from North Grounds, then you are pretty much locked into Jeffersonian/Ivy Gardens from what I understand.
Tips: Do a lot of homework before you go. Don't be afraid to ask for things, like a reduction in rent, or if they would keep the rent the same for three years. Most landlords hate showing properties so if you tell them you would like to live in a unit for three years, they will respond favorably.
Don't let yourself get hard sold. I've rented apartments in DC and SF (probably the bloodiest rental market in the country, save Manhattan) and the hard sell I was getting from one broker was just absurd. It's a college town, not a rent control city. Every unit was going to be shown to at least three other couples THAT DAY! (Mind you, this was in February) I finally told her straight up that I was looking for my apartment and did not care how much more it was going to be shown.