PepperJack wrote:Danger Zone wrote:The real trick is to get hundreds of them out the door as fast as possible.
TCR. How often do you think your cover letters are getting read? It's like an online dating website. They have set types as measured by school and grades. Maybe a cover letter has more value if you're writing 1 individual lawyer. In all of my mass mailing interviews, I would get questions directly addressed on my cover letters, which indicates it's not even sent/read to the interviews.
The trick is to get as many out the door as quickly as possible, without the reader being able to tell you mass mailed.
Screeners might not read cover letters, but they generally get forwarded to interviewers and decision makers. Just because someone asked about something in your cover letter doesn't mean they didn't or won't read it. I have commented negatively on cover letters in evaluations. To be fair, I will only bring it up if the issue/error is consistent with other factors in my evaluation (I won't say, great candidate but there was a typo in the CL).
Obvious mail merges can also have you start off on the wrong foot with an interviewer. It makes it a lot harder to sell "why us" when it is clear it is one of hundreds like it.
You don't need to slave away at cover letters, but you should be careful that they don't have errors and don't make it clear that you used mail merge or cut and paste.