Guide - Mass Mailing

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Re: Guide - Mass Mailing

Postby Anonymous User » Thu Aug 21, 2014 10:04 am

Does anyone have a list of the top 100 firms' email addresses? I've heard there's a site that has it (Vault?) and it would save a lot of time.


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Re: Guide - Mass Mailing

Postby ymmv » Thu Aug 21, 2014 2:04 pm

Anonymous User wrote:Does anyone have a list of the top 100 firms' email addresses? I've heard there's a site that has it (Vault?) and it would save a lot of time.


NALP mail merge option. Big button on the front of any search.

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Re: Guide - Mass Mailing

Postby whitecollar23 » Tue Sep 23, 2014 8:49 pm

Some people suggested that I post my mass mailing strategy, so here goes nothing...

Step 1: Mass mail early. (I actually didn't follow this step and only began mass mailing approximately two weeks ago, but I'm sure if I had done so back in late July, early August, my results would've been better.) If a firm tells you they'll be on campus and you should visit them then, make sure you do so with your cover letter and any other materials ready!

Step 2: Write up a relatively short and direct cover letter. Don't overdo it by writing them a story--recruiters and partner don't have tons of time to read a long letter, so try to keep the body to a paragraph or two and get directly to the point. Bonus points if you have time to tailor your letter to the firm or that specific partner, but don't do so at the expense of being concise! Make sure your cover letter is in the body of the email! And realize that it's okay to use the same template letter for most of the firms to which you apply.

Step 3: Choose the person to email. I normally would try to find a partner alum of my law school who worked in the practice area I was interested in, email him, and copy recruiting. That is likely the best bet, as alums tend to enjoy helping out students from their alma mater. (ProTip: Email a partner alum who graduated within the last twenty years or one who is still very involved with the school, if possible.)

Step 4: Attach your resume and unofficial transcript. If your GPA is strong, include it on your resume. If the firm requests a writing sample or references, attach them.

Step 5: Follow up. I'd personally suggest not following up for at least three weeks. I didn't follow this rule to the letter, but I also mass mailed late in the process. Don't panic if you don't get bites after a week--patience is a must during this process. And trust me, I know how stressful the waiting could be.

Step 6: Choosing firms. Don't wait until you're grasping at straws to apply to firms that you find less desirable, as they will become more competitive later in the process! Mass mail as many firms as possible as early as possible (in as many cities as possible).

Step 7: Ties. If you are applying to a firm where your ties are not self-evident, make sure you express them in your cover letter. But again, do so concisely--recruiters and partners don't need to hear a ten-page story about the summers you spent up in Denver. A short paragraph should be more than enough to relay your ties to that city.

Step 8: Don't stop. Keep mass mailing until you have an offer in hand. Even if you have 10+ callbacks, keep mass mailing. You have nothing to lose by applying everywhere. Worst case scenario, you have to cancel callbacks--but is that really a bad thing?!

Step 9: Mock interviews. Even if you think you're a good interview, try to find a friend at a law firm that can set you up for some real mock interviews. Mock interviews with career services are useful, but nothing beats mock interviews with attorneys who are actually interviewing candidates throughout this process. Do mock interviews and do them often.

Don't think that because you go to a top school or have great grades that you don't need to mass mail. Great grades alone won't get you an offer. Trust me, I know from experience. You need to interview well, too, and that means clicking with four people during your callback.

And if you really think that mass mailing isn't necessary, I'll tell you my story for reference:
I was top 25% at CCN and struck out at OCI (it turned out I had no idea how to interview). I ended up mass mailing a week into September and got 7 CB's and a few screeners. After two weeks of mass mailing, I got my first offer. It was the most stressful two weeks (more like six weeks) of my life, and I likely would not have been in that position if I had mass mailed in late July or early August. I also likely would not have been in that position if I had gone on mock interviews with firm attorneys earlier in the process (I went on a few in the middle of mass mailing).

I hope this does not out me, but if it does, please keep it a secret.

If anyone has specific questions on how to approach anything regarding mass mailing, OCI, interviewing, mock interviewing, or anything else, feel free to message me and I'll answer you the best I can. Good luck to everyone who is still in the process--I hope you are successful!

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Re: Guide - Mass Mailing

Postby BVest » Wed Sep 24, 2014 9:51 am

Here's a post I did about doing mail merge for mass mail a little while back, which I thought might be helpful here. It's some overlap, but also a good bit that doesn't appear ITT.

First, learn to do mail merges. You may want to do this for hard copy letters (or pdfs of same) or for email cover letters. Here's how to do an email merge with excel and outlook. ... 09678.aspx

Next, create your excel spreadsheet of firms you want to apply to. It should look like this:

Code: Select all

Law Firm                            Law Firm Short Name  Address             City  State  Zip    Contact Full    Contact Last  Contact Title
Smith Barney Angelo & Thompson LLP  Smith Barney         600 Sampson Ave.    Waco  TX     76111  Stephanie Sams  Ms. Sams      Recruiting Coord.
Jones Jones & Jones PC              JJJ                  1201 Rainyday Drive Paris TX     75555  Tom Babbo       Mr. Babbo
Blowhard Happy & Douglass, LLP      BHD                  3600 S. I-40 Expy.  Tulsa OK     72222  Kristine Smythe Ms. Smythe

It also needs a column for email which I didn't have room to show you above.

Creating the spreadsheet is what takes time, but you do it as you're researching what firms you might like to apply to.

(You will note that not everyone has a title. If the person is a partner, don't put "Partner" as their title. As long as <<title>> appears on its own separate line below, the line will be omitted if the title field is blank.)

Next, draft a cover letter that's so general it could go to any firm, but using the mail merge function and inserting your field placeholders as you go:
August 7, 2014 [BE SURE TO UPDATE THIS, or use Word's "Insert > Date and Time..." and check "update field automatically" so that the date will be current to the day you do your merge]

«City», «State» «Zip»

Dear «Contact_Last»:

I am a second-year law student at _______________________ and I am writing to apply for a summer associate position at «Law_Firm_Short_Name» for 2015. Enclosed are my résumé, transcript, and references.

I am especially interested in ______________________ law as well as __________________________ because of my experience with ________________. It is this interest that has led me to inquire about opportunities at «Law_Firm_Short_Name».

[Paragraph about me].

Thank you for your time and consideration.


Next choose "complete the merge" and then choose to review the merge results before sending them individually. Then review (and customize any you want to customize at this point) and send.

That [paragraph about me] above can be another merge field and you can type the entire paragraph into the field in excel. In doing this you can have one paragraph about how much you want to be in NYC that you put for NYC firms, one about DC, one about Chicago, etc. Then when you do the merge you don't have to do any additional customizing.

One more thing about mail merging, especially email merging: Don't forget to add the actual attachments at the appropriate point in the merge process. Not including attachments to a single email is embarrassing; not including attachments to 40 emails that you send out simultaneously will make you want to curl up under a rock.

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