Dean Pless email wrote: Given that we are projecting almost $8 mil in profit (sorry, don’t know what else to call it) over the next 4 years we can probably afford to bump up the scholarship budget a smidge more in FY10-FY12. One of the principals [sic] of this plan to drastically raise tuition was to funnel a lot of that back into scholarships, both to reduce the burden on our students and to increase our spending for US News. [From page 61 of the report]
Told a ton of people this IRL. Increasing tuition has very good effects on a school's US News Ranking: They can try to get high LSAT/GPA people with extra scholarship money and
it increases overall spending for US News purposes. Thus, charging more tuition and just sending it back out via scholarships can be another relatively simple way to help boost rankings.
A "funny" side-effect of this tactic? The people who end up doing poorly who are paying sticker get screwed the hardest, since now they are straddled with more debt so the school could try to game the rankings. I mean, it's completely logical for a school to do this because it's in their best interest. But the consequences are very, very shitty for some of the students.