One of the first management institutions to be established and run by professionals from the industry, CBS started in 2006, offers Programs that are supported by contemporary infrastructure, industry-orientation, latest teaching methodologies and high-profile faculty, both from academia and industry. CBS has also been entrusted with training students who have been identified for employment by corporates.Being industry focused, the curriculum embraces sound management theory and real life, real time management issues in the business world. The intensive 1,100 hour course is intended to provide a challenge to the students. CBS has designed an executive Education Program with a view to help corporates empower their managers with enhanced managerial skills. This initiative has been kicked off with a specialized program for Sutherland Global Services.It is an integral part of every manager's job to work effectively with people by understanding human behaviour, systems and practices. With the emergence of the knowledge worker and with the Services Industries becoming the main growth engine for the Indian economy, Human Resources Management (HRM) will increasingly play a strategic role in organizations, there by offering excellent career growth opportunties.In the past few years, while the software export industry has become the single largest contributor to exports from India, the overall development of the Indian economy has also fuelled the growth of other segments of IT. With the reduction in import duties and the rapid adaptation of IT as a business enabler, the domestic IT industry too has got a fillip in the recent years.The new generation industries like Banking & Financial Services and Telecom have further emphasised the need for IT in enhancing their business. With continued investments in Insurance, Healthcare and Manufacturing and the arrival of large organized players in Retail, IT Management would play a greater role in the development of the economy. India has never before witnessed the marketing wars being fought today. Brands, old and new, are targeting consumers in a variety of ways. Armed with deep pockets and aggressive strategies, these companies are vying with each other to create a loyal customer base . Young professionals who want to enter the marketing and communications arena couldn't have chosen a better time.
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